Some messages
change the room.
Most disappear before
anyone notices why.
I work at the point where behavioural psychology meets strategic communications, understanding not just what to say, but how messages are actually received. Over the past decade I've built that understanding across three environments that don't usually overlap: broadcast media, political communications, and artist management.
What I doAt Real Group I worked across three radio stations, learning how messages reach people at scale. As Strategic Communications Consultant to the Mayor of Thessaloniki, I worked on institutional campaigns with partners including Fraport, JTI, and COSMOTE, learning how messages navigate organisations. I currently manage press and digital communications for Antonis Remos, one of Greece's most prominent recording artists, across an audience of over one million, learning how messages build lasting emotional connection.
I'm also completing a BSc in Psychology at UCLan, not as a detour from communications, but as its foundation. Understanding how minds receive, process, and act on information is, I think, the thing most communications strategy gets wrong by ignoring.
My storyContact
If you're working on something where the message has to land, I'd be glad to talk alex@aagatha.com